Google Business Profile management · US & Ireland
Google Business Profile Management Services
We set up, optimise and run your Google Business Profile so more local customers find you on Google Maps and call you instead of the business down the road. Your profile is fully optimised within 24–48 hours of access, then managed every month.
- 5.0on Google
- Certified Google Partner
- Month-to-month, no setup fee
Calls
148↑ 32%
Direction requests
96↑ 21%
Website clicks
213↑ 27%
Profile views
4,870↑ 18%
Written by Mo Baig, Founder · Last updated
The short answer
What is Google Business Profile management?
Google Business Profile management is the ongoing work of setting up, optimising and maintaining the free listing that shows your business on Google Search and Google Maps. It covers your categories, services, photos, posts, review replies and listing accuracy. It is for local businesses in the US and Ireland that want more calls, direction requests and website visits from nearby customers.
Google Business Profile was called Google My Business (GMB) until November 2021. It is the same listing.
What's included
What's included in our Google Business Profile management?
Every plan covers the whole profile, not just posting. Here is what we do for you each month.
- 01
Setup, verification and optimisation
We claim or create your profile, guide you through Google's verification (usually a short video recorded in the Google Maps app), and complete every field that affects ranking: categories, services, products, description, hours, attributes and service areas.
- 02
Google Posts and photos
We publish offers, updates and events on your profile and add fresh photos of your work, team and premises, so your listing stays active and gives searchers a reason to choose you.
- 03
Review management
We reply to new reviews, positive and negative, in your brand voice, and set up a simple way for happy customers to leave one. No incentives or filtered requests that break Google's rules.
- 04
Customer questions
Google is replacing the public Q&A section with an AI “Ask” feature that answers from your profile and reviews. We keep your services, attributes and answers complete so what Google says about you is accurate.
- 05
Citations, Apple Maps and Bing Places
We match your name, address and phone number across Apple Business Connect, Bing Places, Yelp, Golden Pages and the main US and Irish directories. Consistent details are one of the signals Google uses to trust a listing.
- 06
Competitor spam fighting
We watch the map results in your area for fake listings, keyword-stuffed business names and fake addresses, and report them through Google's official channels.
- 07
Suspension and reinstatement
If your profile is suspended, we find the likely cause, fix what breaks Google's guidelines, gather the evidence Google asks for and file the appeal for you.
- 08
Monthly reporting
A plain-English report every month: calls, direction requests, website clicks, profile views, map rankings for your key searches, and what we will work on next.
Every plan includes a dedicated account manager.
Works best alongside SEO & AIO, local digital marketing and Google Ads. See how AI tools describe your business with our free AI Visibility Checker.
How it works
How our Google Business Profile management works
Four steps from first call to monthly results.
Day 0
Free audit and proposal
We review your profile, your top three map competitors and your directory listings, then send you a proposal.
Day 1
Access and kick-off
You add us as a manager on your profile; you never share your password. Your account manager runs a short kick-off call.
24–48 h
Full optimisation
Categories, services, description, photos and attributes are completed, and citation fixes begin.
Monthly
Ongoing management
Posts, photos, review replies, spam reports and a monthly report. Most clients see a first lift within 30–60 days.
Who we help
Who do we manage Google Business Profiles for?
Any small business that wins customers locally, whether customers come to you or you go to them. It is the core of our local digital marketing work.
- Dental and medical clinics
- Plumbers, HVAC and electricians
- Roofers and contractors
- Cleaning and home services
- Restaurants and cafés
- Salons and spas
- Retail shops
- Law and accounting firms
- Auto and marine repair
- Multi-location brands
Storefront businesses
Customers come to you: clinics, restaurants, salons and shops. We optimise your address, hours, premises photos and directions so you show up when people nearby search.
Service-area businesses
You go to your customers: plumbers, roofers, cleaners and mobile repair. We hide your home address the right way and set the service areas Google uses to match you to nearby jobs.
Multi-location brands
Franchises, clinic groups and chains. Every location gets its own optimised profile and its own figures in the monthly report, with names and branding kept consistent.
New or problem profiles
Just opened, never verified, duplicated or suspended? We get you to a clean, verified profile first, then manage it every month.
Results · case study
How a Florida dental practice reached the top of Google for “florida dental service”
Florida dental practice · local SEO and Google Business Profile optimisation
Customer reviews
What our clients say
5.0 on Google
Pricing
How much does Google Business Profile management cost?
Your price depends on how much work your profile needs, so we quote after a free audit. There is no setup fee and no long-term contract. These five things affect the cost most.
- 01
Number of locations
Each location is its own profile to optimise and report on.
- 02
Competition
A dentist in Manhattan needs more work than a plumber in a small Irish town.
- 03
Profile condition
New, unverified, suspended or duplicate profiles take extra work up front.
- 04
Citation clean-up
Old addresses or phone numbers on many directories take time to fix.
- 05
Posting and photo frequency
How active you want your profile to be each month.
DIY vs managed
Should you manage your Google Business Profile yourself?
You can run a profile yourself for free. Here is what changes when we manage it.
| Task | Doing it yourself | Managed by Orient Digital |
|---|---|---|
| Setup and verification | ✕You follow Google's steps | ✓We handle it and guide you through verification |
| Category and keyword research | ✕Guesswork | ✓Based on what ranks in your area |
| Posts and photos | ✕When you find time | ✓Scheduled every month |
| Review replies | ✕When you remember | ✓Every new review answered |
| Apple Maps, Bing and directories | ✕Often missed | ✓Kept consistent |
| Competitor spam | ✕Rarely spotted | ✓Monitored and reported |
| Suspension appeals | ✕You learn the process | ✓We prepare and file it |
| Reporting | ✕Google's basic stats | ✓Monthly report with map rankings |
| Your time each month | ✕Several hours | ✓A short monthly check-in |
Prefer to do it yourself? Our step-by-step setup guide is coming soon on the blog.
FAQs
Google Business Profile management FAQs
Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile in November 2021. It is the same free listing on Google Search and Maps, and many people still call it GMB. Our service covers the whole profile under either name.
How long until I see results?
Your profile is fully optimised within 24–48 hours of giving us access. Most clients see their first lift in calls, direction requests and map views within 30–60 days. Competitive categories in large cities can take longer.
Can you get a suspended profile reinstated?
Often, yes. We find the likely cause, fix what breaks Google’s guidelines, collect the evidence Google asks for and file the appeal. Google makes the final decision, so no agency can honestly guarantee reinstatement.
Do you manage businesses with several locations?
Yes. Each location gets its own optimisation and its own figures in the monthly report, while names, branding and details stay consistent across every profile.
Do you need my Google login?
No. You add us as a manager from your profile’s “People and access” settings, so you never share your password and you stay the owner. You can remove our access at any time.
Is there a contract or a setup fee?
No to both. Our Google Business Profile management is month-to-month with no setup fee, and you can cancel at any time. You also get a dedicated account manager from day one.
Can you remove bad reviews?
Only Google can remove reviews. We flag reviews that break Google’s policies, such as fake, spam or conflict-of-interest reviews, and write calm, professional replies to genuine negative ones.
Do you work with businesses in both the US and Ireland?
Yes. We have offices in Niskayuna, New York, and Lucan, Dublin, and we manage profiles for businesses across the United States and Ireland.
Free proposal
Get your free Google Business Profile proposal
Tell us about your business. We will audit your profile and the top map competitors in your area, then send a proposal with what we would change first.
- 1We review your profile and your local competitors.
- 2You get a written proposal.
- 3A short call to agree the plan.
Tell us about your business
Takes about a minute. No spam, ever.