Pay Per Click Marketing
The digital world is expanding rapidly, and now it's time for AI; more businesses are getting online daily.
Everyone wants to run PPC ads and grab more sales, from local businesses to corporations. But with these new opportunities come new challenges. Being a Google Search Partner, Orient Digital Solutions supports them in being visible online, getting noticed, and grabbing sales without breaking the bank. We support all platforms like Google, Microsoft Bing, Linkedin, TikTok, Meta Facebook, Instagram, and YouTube for Search and Display Ads.
Let’s collaborate and create something great with ODS.
We’re here to answer your questions and help you find the services that best suit your needs.
Pay Per Click Marketing Clients Get Results
"The results speak for themselves"
"Orient goes above and beyond"
Pay Per Click Marketing
Clients Get Results
Happy Customers
Paid Traffic
Sales
Online Leads
Conversion Rate
A recent report shows that 79% of digital marketers believe paid search marketing is highly effective for their business.
Because of this, 62% plan to increase their PPC budgets in the future to attract more customers online.
Mid-sized companies spend around $9,000 to $10,000 monthly on pay-per-click (PPC) advertising. 2024, global PPC advertising spending is expected to reach $190.5 billion. For Google search ads alone, projections for 2023 estimate a staggering $279.30 billion. This shows how significant PPC has become for small to medium businesses looking to grow and attract more online customers. But what exactly is PPC, and how can it strengthen your digital marketing?
Our PPC experts are here to explain how pay-per-click advertising works, giving you an idea to run successful campaigns. Learn more about how our PPC services can drive results for your business.
Pay Per Click Marketing Clients Get Results
Boost Your Brand Recognition and Scale Up Quickly
What is PPC Advertising?
PPC, or pay-per-click, is a digital advertising model in which businesses pay a fee every time someone clicks on one of their ads. When someone clicks on your ad, whatever the cost is, it’s called CPC. PPC ads can appear on search engines like Google, Amazon, and Microsoft Bing. For example, when someone searches for a product on Google, they might see paid ads related to what they’re looking for, and usually, these ads appear above organic SERPs.
In 2024, top PPC platforms include Google Ads, Facebook Ads, Instagram Ads, Bing Ads, and Amazon Ads, offering businesses various ways to target potential customers across different channels.
Here are a few common types of pay-per-click (PPC) ads:
Amazon Ads
Amazon Ads help companies reach targeted customers through sponsored product listings, display ads, and video ads, driving visibility and sales.
Bing Ads
It is similar to Google Ads, but the platform is Microsoft Bing, where users search for products or information and here you can run display and search ads.
Re-marketing
Ads that remind visitors to return to your site after they've left. We usually target people with abandoned carts or intent to buy your service or product.
Shopping Ads
Display product images, prices, and details directly on search results pages popular with shoppers, such as Google Shopping and Amazon.
Search Ads
These appear on search engine results pages (SERPs) and charge you only when someone clicks on your ad.
Display Ads
Often called banner ads, these appear on websites that are relevant to your business brand product or service.
Social Media Ads
These are targeted to users based on their interests and demographics across platforms like Facebook and Instagram.
The Process of PPC Advertising
Landing Page Optimization
We typically direct traffic to a well-optimized landing page that aligns with your ad. An excellent landing page converts clicks into customers by delivering exactly what the user wants.
Bidding Strategy
PPC campaigns have different bidding strategies, and each ad goes into auction; we help you set the proper budget to ensure your ad appears when your customers search. Higher bids can lead to better placement, but smart bidding ensures you get the best results for your budget.
Ad Creation
Next, we create compelling ads that catch the attention of potential customers. Ads typically include a headline, a description, and a call-to-action (CTA). Each ad has extensions to lure people to click the ad and land on the website or specific goal.
Campaign Creation
After launching your ad, we continuously monitor the campaign to ensure it's delivering results. This includes analyzing and tweaking ads to improve effectiveness.
Tracking Installation
After setting up the campaign, monitoring its performance is another important task. It also helps you set up re-marketing lists. In Google, the tracking pixel or Google Analytics is the key, and for Meta, the Facebook Pixel plays the key role of tracking and monitoring.
Keyword Research
We start by researching the right keywords based on your business objectives. We identify the keywords your target audience is searching for. For example, if you run an online shoe store, you'll find relevant search phrases like “buy shoes online” that can lead to clicks and eventually into a sale.
Monitor & Optimize
Once the campaign is launched and live, its monitoring is critical. After monitoring, we make tweaks in the campaign to make it more effective and essential in PPC marketing
Why PPC Marketing?
PPC marketing gives you immediate visibility on search engines and other social media platforms, unlike organic traffic, which takes time to build, from several months to sometimes years. It’s also highly targeted, showing your ads to people already looking for your products or services.
With Orient Digital Solutions, we’ll handle your PPC campaigns from start to finish, ensuring the best return on your advertising investment.
Ready to Grow Your Business With Us?
Get a FREE $100 SEO report for your website today!
Why PPC Marketing Works For Every Business?
Easy & Fast To Start
Brand Visibility
PPC Ads are a powerful method for boosting brand visibility. It allows you to place your brand right in front of your target audience, whether they’re searching on Google or browsing social media. With Paid Marketing, your brand can appear at the top of search engine results, giving you immediate exposure. The best part? You only pay when someone clicks on your ad, making it a cost-effective way to increase brand awareness. Using targeted money keywords and demographics, PPC helps you reach potential customers quickly, enhancing your online presence and recognition.
PPC Re-marketing
It is a highly effective digital advertising strategy that helps businesses reconnect with people who’ve previously visited their website or interacted with their online platforms but have yet to take any desired action. Google Tag Manager and Facebook Pixel are vital in re-marketing for these platforms. It displays personalized ads to these users as they browse other websites, social media, or search engines. The goal is to keep your brand or product top-of-mind and encourage potential customers to return, increasing the chances of conversions. Re-marketing helps drive repeat visits and turn those initial clicks into sales by engaging an interested audience. It’s an efficient way to boost brand awareness and maximize ROI from previous visitors.
Customisation
Happy Customers
