There are hundreds of digital marketing agencies in the US and Canada, and it’s hard for businesses to onboard one as they don’t know which one will fulfil their business requirements. In this article, we will compare a few digital marketing agencies working in similar domains.
Whether you’re looking to boost your online presence, increase sales, manage online reputation or enhance your advertising strategies, you must partner with a digital agency that understands your business goals and help you achieve them.
This article will discuss four top digital marketing agencies in the USA: Orient Digital Solutions (ODS), PPC Hero, Hawksem, and JumpFly. We’ll also discuss each agency’s strengths, weaknesses, and overall value proposition, helping you decide which is right for your business.
Overview Of The Agencies
Orient Digital Solutions (ODS)
It is a full-service digital marketing agency, and its main office is in New York. It specializes in Search Engine Optimization (SEO), Google Ads, Microsoft Bing Ads, Facebook Ads, Social Media Marketing & Management, Web Development, and Content Marketing. The agency provides personalized solutions tailored to each client’s needs. For example, for a barber shop, the marketing strategy will be different, and for a local car wash, it will be different. With a focus on organic and paid strategies, Orient Digital Solutions (ODS) offers a well-rounded approach to digital marketing & web development that delivers long-term results and value.
Main Services:
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- Content Creation & Marketing
- Web & App Design & Development
- Online Reputation Management
- Hyper Local Marketing
PPC Hero
PPC Hero is not precisely an agency but a content-rich blog focusing on PPC strategies, tactics, and trends. Managed by Hanapin Marketing, PPC Hero provides in-depth guides, case studies, and resources related to PPC. However, they do not offer full-scale digital marketing services like SEO or web development. Instead, PPC Hero’s Hero is designed for marketers and agencies looking to optimize their PPC strategies.
Main Services:
- PPC Strategy and Resources
- Case Studies
- Industry Insights
- Educational Content
Hawksem
Hawksem is a famous digital marketing agency specializing in PPC, SEO, conversion rate optimization (CRO), and content marketing in the USA. Its data-driven approach is designed to help businesses maximize the ROI of their digital marketing efforts. Hawksem is focused on data-driven technologies and its good in reporting the analytics to the customers.
Hawksem have hired most of their work force from home or the freelancers which can cause issues sometimes as most of the workforce is not present in the office.
Main Services:
- Paid Search (PPC)
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- Content Marketing
- Social Media Advertising
Jumpfly
JumpFly is a digital marketing company that focuses heavily on ad management. With certifications from Google, Amazon, and Facebook, JumpFly provides specialized paid ads services for companies looking to boost online presence and sales. They are providing complete solutions to the businesses but with a heavy price tag. Like PPC Hero, JumpFly is heavily inclined toward paid search campaigns, limiting its reach to organic growth strategies.
Main Services:
- Pay-Per-Click Management (PPC)
- Paid Social Media Advertising
- Amazon Advertising
- Google Shopping Ads
Service Range Comparison
Orient Digital Solutions (ODS) stands out among the competition for its full-service approach to digital marketing. The agency covers everything from SEO and web development to content creation and paid advertising. This holistic approach ensures that businesses are getting what they are paying for. They have served 100s of local businesses to get more clients every day.
But if you compare it, PPC Hero is mainly a PPC resource platform rather than a service provider although you can see they are advertising as a company and offering services but mainly focused on content. While their blog is a fantastic resource for businesses looking to improve their knowledge about digital marketing.
Hawksem is also a full-service agency, but it’s comparatively new in the market. It offers SEO, PPC, and online marketing services, making it a strong competitor in this list.
Finally, JumpFly specializes in paid ads management and offers little in terms of other digital marketing services like SEO or social media marketing. Also, they don’t offer web development services, which is a big problem for businesses, and they have to hire another company to get the web jobs done. Also, they are a bit expensive, but the services they are offering are good for corporate clients as they are costly.
Conclusion: Orient Digital Solutions (ODS) and Jumpfly offer a wide range of service packages, making them better suited for businesses looking for an all-in digital marketing needs. Hawksem and PPC Hero are mainly focusing on paid advertising and can only help a business if they are looking for SEM services.
Customization And Client Approach
Orient Digital Solutions (ODS) takes pride in providing personalized solutions tailored to client’s business objectives. Every project begins with an in-depth analysis of the client’s business, followed by a customized strategy that ensures the best results. This smart approach sets Orient Digital Solutions (ODS) apart from competitors who may use a one-size-fits-all strategy.
PPC Hero is mainly focused on their blog that does not directly offer client services. Instead, its educational content targets businesses and marketing professionals who want to enhance their PPC knowledge.
Hawksem They target the mostly businesses in the USA and onboard them for Paid marketing services. They have a team of 30 ads specialists or freelancers that are working for them to manage their large numbers of clients. They are partnered with Google for Google ads and providing the clients monthly reports for their SEM accounts.
JumpFly which was established in 2003 and it offers key account managers for each client, allowing smooth communication. However, their approach is standard regarding paid ads management, offering fewer customizations beyond the initial campaign setup and optimizations.
Conclusion: Orient Digital Solutions (ODS) would be the best fit if you’re looking for a highly personalized, hands-on approach to your company’s digital marketing needs. Hawksem excels with businesses that prefer a data-driven and ROI-focused strategy, while JumpFly offers competent ads management but may need more customization. PPC Hero remains a solid resource for a knowledge base for marketers, and their services are not up to the mark.
Specialization And Expertise
Each agency has its expertise, but how can we compare them?
- Orient Digital Solutions (ODS) has expertise across all channels and digital marketing spectrum. From creating engaging content for social media to developing high-converting websites, the team is equipped to manage both paid and organic campaigns. They are also managing the online reputation of the local businesses across US and Canada.
- PPC Hero is a go-to source for anything related to paid ads education. If you want to train your in-house team or refine your PPC strategies, PPC Hero Has a wealth of information. However, It do not directly help you manage the campaigns.
- Hawksem excels in online marketing and conversion optimization. They deeply understand PPC and SEO but rely heavily on their proprietary data integration tools like ConversionIQ to drive performance. They are expensive as compared to others and only big corporations can afford them.
- JumpFly is one of the best in the industry in terms of online ad management. Their team is certified by major platforms like Google and Amazon, making them an excellent choice for businesses focused solely on paid search. However, they need to gain expertise in organic marketing strategies like SEO, Web Development and online reputation management.
Conclusion:
Orient Digital Solutions is a Google partner agency and offers the broadest range of expertise. Hawksem and JumpFly are specialists in PPC and data-driven marketing but may not provide the full suite of services that businesses need for a balanced online strategy.
Pricing And Affordability
Pricing transparency is often a deciding factor when selecting a digital marketing agency. Here’s a comparison:
- Orient Digital Solutions (ODS) offers flexible pricing plans tailored to the specific needs and budget of each client. The agency works with businesses of all sizes across the US, from small startups to large enterprises, making it accessible to a wide range of budgets.
- PPC Hero is a blog that doesn’t offer services but offers free content. However, businesses will still need to invest in a marketing agency to implement the strategies they learn from PPC Hero.
- Hawksem offers premium services and focuses on mid to large-sized companies with larger budgets. Their ConversionIQ system and data-driven approach may come at a higher price point than other agencies, and it’s just an add-on for the businesses because this reporting system may attract big companies, but local businesses are only interested in results and not big reports.
- JumpFly charges a flat monthly fee for paid ads management, but the overall cost can be higher due to its exclusive focus on paid advertising and the certifications it brings to the table. They sometimes charge a percentage of the budget that the business intends to start with.
Conclusion:
Orient Digital Solutions (ODS) stands out for its customized pricing model, which accommodates small and local businesses as well. Hawksem and JumpFly may be better suited for companies with larger budgets, while PPC Hero offers free educational resources.
Client Support And Communication
Effective client communication is critical to any successful partnership.
- Orient Digital Solutions (ODS) communicates with its clients on a regular basis and assigns key account managers once any client is onboarded. Those KAMs are responsible for providing the progress and reports to the customers on a regular basis.
- PPC Hero doesn’t direct client support as it’s not an agency.
- Hawksem also offers dedicated account managers, but they focus more on performance data and may feel less personalized, again its suitable for MNCs.
- JumpFly offers strong client communication through dedicated PPC specialists, though the interaction primarily focuses on account performances.
Conclusion:
Orient Digital Solutions (ODS) excels in personalized customer support, while Hawksem offers a more data-driven, business-focused approach. JumpFly provides strong support but is limited to paid search.
Final Verdict
After comparing Orient Digital Solutions (ODS), PPC Hero, Hawksem, and JumpFly, it’s clear that each digital marketing agency has its strengths and weaknesses. Here’s Here’s summary:
- Orient Digital Solutions (ODS) is the great option for small and big size businesses looking for web development and online marketing services. Their focus on paid and organic marketing strategies, personalized client support, and flexible pricing make it a great choice among all.
- PPC Hero is a valuable resource for PPC education but doesn’t provide management services.
- Hawksem is ideal for businesses seeking data-driven marketing focusing on conversion optimization, though it comes at a higher cost.
- JumpFly is perfect for businesses focused exclusively on paid advertisements, but it does not provide the other development services that are essential to the businesses. Also, it’s expensive as well.
Orient Digital Solutions (ODS) is the best choice if you are starting a new business or already have a business and are looking for its website, App or online marketing because it’s affordable and a certified Google partner agency to provide all digital media services across all platforms.
